Spirit Airlines Damaging Spirits with Controversial Ad

Spirit Airlines is under scrutiny after releasing an ad that mocks the recent Miami Dolphins bullying controversy. What a disgraceful campaign. I do admit it is smart to use such a viral issue, but this is a terrible choice on which issue. The ad is very insensitive to those involved and to make a joke about bullying and use bullying in a way to advantage your company is shameful. I really wonder who put the okay on this campaign. Not to mention the photoshop skills look primitive age like South Park season 1 scissors and glue status. A spokesperson for the company said “we do not condone bullying”, however, it looks like Spirit Airlines is in need of a greater PR clean up. Hopefully they can get their brand back on track!

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