Spirit Airlines is under scrutiny after releasing an ad that mocks the recent Miami Dolphins bullying controversy. What a disgraceful campaign. I do admit it is smart to use such a viral issue, but this is a terrible choice on which issue. The ad is very insensitive to those involved and to make a joke about bullying and use bullying in a way to advantage your company is shameful. I really wonder who put the okay on this campaign. Not to mention the photoshop skills look primitive age like South Park season 1 scissors and glue status. A spokesperson for the company said “we do not condone bullying”, however, it looks like Spirit Airlines is in need of a greater PR clean up. Hopefully they can get their brand back on track!
Anyone remember writing fan mail? Which then turned into fan email? Which then turned into Myspace and Facebook stalking all the way to being able to actually tweet and speak virtually to these body guarded secluded island hiding people?! Our world has turned digital and social media really knows no bounds! Celebs have been using social media to chat about their daily lives and promote themselves but now even can have a huge advertising impact for companies and brands by even just tweeting once! I recently read the article “How Social Media and Snoop Dogg Helped A Fledging NBA Team”. The article is great insight on how social media is changing the marketing world in all aspects, focusing specifically on how beneficial snapping, chatting, and tweeting can be for sports marketing. Gaining a fan base can be difficult, but there are now more outlets than ever that provide unique and interesting ways to saturate consumers. Hit them with a quick instagram photo (such as the one of Snoop Dogg) that makes them curious, even for a second, and you’ve made a huge impact.
I stumbled upon this article titled “Six Digital Marketing Trends for 2013”. The writer predicts new digital marketing trends for the upcoming year some of which will be really interesting to see if they pan out. I did not know what QR codes meant but the concept sounded appealing so I looked it up. For those of you whose analytic terminology surpasses mine, you already know that QR stands for Quick Response. These codes are similar to a barcode and are very useful for marketers to track consumer purchases. I’ve heard of this strategy before but never knew it was these handy QR codes behind the scenes doing all the work. And now it seems they may be receiving a promotion in 2013 to do a little more than just scanner data. These codes can be downloaded, as mentioned in the article, when wanting to know such things as the arrival time of a bus. Majority of smart phones are now coming equipped with QR scanners and you can find these little black and white square codes in many more places than before. QR codes are now appearing in advertisements in magazines and soon to be in establishments such as restaurants containing their inspection information. Although using these codes may be a little tricky for our grandparents (maybe even parents considering my mom still sends cryptic text messages full of symbols and random capital letters) it seems they may be the next big thing and businesses would be wise to start looking into QR campaigns as a new and creative way to advertise.